TLAHUALLI
I had the opportunity to design the logo for a soy wax candle business that wanted a brand identity that felt simple, elegant, and timeless. With that vision in mind, I created a clean and minimalist logo that reflects the purity of soy wax while maintaining a classy and modern aesthetic. Once the logo was finalized, I continued developing the brand by designing business cards, stickers, product labels, Instagram posts, and candle care cards. Each piece was crafted to stay cohesive with the brand’s refined look, ensuring a consistent and professional presentation across all packaging and social media materials.
@tlahualli
VIKTORIA
The logo was designed to reflect the baker’s vision by integrating a flower element, symbolizing care, creativity, and the handcrafted nature of the bakery’s products. The floral detail adds a soft and welcoming touch while maintaining elegance.
The color palette of gold and black was carefully selected to create a balance between freshness and sophistication. Gold represents quality, warmth, and premium craftsmanship, while black adds contrast, refinement, and a timeless feel. Together, these colors give the brand a classy yet modern identity that stands out and feels memorable.
Dlight
I got to design a logo for a party rental business specializing in marquee letter rentals. Since marquee letters are the centerpiece of their services, I knew the logo needed to reflect that signature look. I drew inspiration from the bold, illuminated style of classic marquee signage and incorporated those elements directly into the design. The result was a logo that feels fun, bright, and instantly recognizable, perfectly capturing the essence of a business centered around celebrations and standout moments. After finalizing the logo, I expanded the branding by designing business cards, flyers, and Instagram posts.
https://dlightmoments.com
MR. CHILE
I had the opportunity to work on a branding project for a delicious homemade salsa line.
he concept centered around “Mr. Chile”, a character that would instantly represent flavor, culture, and tradition. To bring this vision to life, I designed Mr. Chile as an actual chile pepper, brought to life through iconic Mexican elements. He wears a traditional Charro costume, symbolizing pride and heritage. On his poncho, I incorporated the Aztec calendar, adding a touch of history and honoring Mexico’s deep cultural roots. For a playful and unique detail, I created tribal-style boots made from chiles, tying the character back to the core ingredient. And of course, no iconic Mexican character would be complete without a classic mustache.
URBAN BEAN + ROASTERS
