MR. CHILE
I had the opportunity to create a logo for a delicious homemade salsa for a Mexican family that just started their business and wanted to start selling it. The name of the salsa is "Mr. Chile," Mr. Chile needed to represent and show the essence of a legit Mexican salsa. With all of this information, I knew right away that our character was going to be a "Chile!!", he will be wearing a Charro's costume and in his poncho, I added the aztec calendar, he is also wearing Tribal boots made of chiles, and of course he needed to have a mustache. I made a few variations of the logo and they loved them all. After this, I took some photographs of the salsas with a respective month theme.
URBAN BEAN + ROASTERS
